SoFA presents: Cobi Ladner " Building a Brand from the Inside Out"

Many decorators and designers attended the recent presentation at SoFA on Building a Brand by Cobi Ladner.  Cobi Ladner is one of Canada’s leading decorating and lifestyle authorities. 

Since 2008 Cobi has enjoyed her conversation with design professionals and homeowners through her popular website cobistyle.com. As a successful entrepreneur, Cobi turned her thoughts and ideas into a full- concept home decor product line, based on the bold notion that a home should be as unique as its owners, and put a smile on their face when they walk in the door. 

Now an emerging national brand, cobistyle is expressed in many product categories ranging from furniture, fabric and drapery to accessories, lighting and soon-to-be bedding and bath. In three short years, Cobi’s collection of beautiful ideas’ has found a home in over a thousand stores across Canada, and she is thrilled about engaging her peers with this new and exciting, very personal vision, called none other than, cobistyle.

Join us in the Canadel showroom to learn how Cobi built her brand from the inside out.

Cobi left the magazine to pursue her passion of 'fun, colourful and affordable' home furnishings which include everything from furniture, fabric, drapery, lighting, pillows, accessories, throws, teapots and soon to come bedding.

Cobi's name also stands for " 'creation of beautiful ideas'  which she completely believes in, has embraced colour and her presentation dealt with creating your own brand as she has.  One must build their brand.  How people decorate their individual homes is what your home says about you.

Cobi talked about other famous brands and how they identify a distinct product or person.  As decorators and designers we need to be building our brands.  It should reflect your own personality and a feeling we create.   We need to be individual and promote our personal style. 

Below are a few photos of Cobi's style